Institution and Audience Research

Bauer Research

Bauer is known to be one of the largest privately owned media companies in the world, with assets found all around the world. The company was founded in 1875, so far reaching 200 million consumers with around 15,000 employers across the 13 countries they currently operate in. In the UK, they are the No.1 Publisher and the No.1 Digital Commercial Audio broadcaster, providing entertainment to around 25 million consumers. Bauer use audience insight to gain a deeper understanding of their key demographics, focusing on the ever changing behaviours, values and attitudes. Because of this understanding, the company are always striving towards creating culture and diversity for both audiences and employees.  

In regards to magazine publishing, Bauer are the UK's biggest selling publisher, creating 'iconic and influential' magazine media brands for their 'diverse and passionate' audiences. Some of their brands include Angling Times, Closer, Grazia, Take A Break and TV Choice. They are constantly striving to create new products that will reach their niche audiences, such as the launch of the Modern Gardens magazine in 2015 that reached an audience who enjoy their outdoor living spaces. Subscriptions are available for these publications, as the company are committed to innovating and growing their publishing business. 

Take A Break

Bauer have released a variety of media packs, that allow people to understand their publications in more depth, the audiences/demographics they intend to reach and the content they deliver. Launched in 1990, Take A Break has been the biggest selling and most loved women's weekly in the UK for more than 20 years, staying at the heart of many families and communities. Their target demographics are C1, C2, D and E, and they state that 1 in 14 women from these demographics read the publication. Readers can be anywhere from 18 to 80, are likely to own their own home and to be married with children. The mix of real life, beauty, food, fashion, travel, home and competitions helps to attract a large audience that engage regularly with the publication.